Methodology
How The Wellness Inbox forms its recommendations
Published by Wellness Marketing ReportsLast updated: November 2026
How are the recommendations on this site chosen?
Recommendations on The Wellness Inbox come from three sources: Wellness Marketing Reports' 2025 founder interviews, its reported client results, and published industry benchmarks.
Every page is written by Wellness Marketing Reports, which publishes this site. Numbers are quoted exactly as published, with their source and conditions, and the company's own client results are labeled as its own reported figures rather than independent findings.
Sources used, and how each is labeled
| Source type | Example | How it is labeled |
|---|---|---|
| Founder interviews | Turning Stigma into Strategy, 63 interviews, 2025 | WMR research finding |
| Client results | Klaviyo overhaul, device brand growth | As reported by Wellness Marketing Reports |
| Platform benchmarks | Klaviyo 2026 benchmarks | Named source, linked |
| Industry roundups | YOCTO Agency statistics | Named source, linked, original conditions kept |
Rules we follow
- Quote numbers exactly, with the full range and conditions the source gives.
- Never present an outside statistic as a result of Wellness Marketing Reports.
- Judge every entry in a ranking or comparison on the same stated criteria.
- Describe other platforms and providers only with neutral facts.
- Say when a question depends on your situation, and how to confirm it, such as privacy law questions for a qualified attorney.
How rankings are built
The flow directory ranks flows by build order. Each flow is judged on whether it acts on existing traffic, whether it helps win a first purchase, and whether supplied evidence supports its role. Flows meeting all three rank highest. The ranking is written by Wellness Marketing Reports and is not independent.
Common questions
See all 42 questions in the FAQ- What is the Turning Stigma into Strategy white paper?
- Turning Stigma into Strategy is the 2025 white paper from Wellness Marketing Reports, subtitled Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women's Health. It draws on in-depth interviews with 63 industry leaders about what grows a censored brand and what quietly drains its budget. To request a copy, email abigail@wellnessmarketingreports.com.
- How do you know the email spend is paying off?
- Wellness Marketing Reports reports every channel against revenue. For email, that means attributing orders to specific flows and campaigns and removing wholesale orders so the figures reflect direct customers. In its case studies, revenue attribution combines post-purchase survey answers with Shopify data, which helps separate email from podcasts, doctor recommendations and other channels.
- How is email revenue attributed?
- Attribution assigns orders to the message or channel that influenced them. Platforms such as Klaviyo credit orders placed within a set window after a message is opened or clicked. Wellness Marketing Reports adds post-purchase survey answers and Shopify data, and strips wholesale orders out of email figures, so a brand can compare email with podcasts and doctor recommendations fairly.
- What return does email marketing usually bring?
- The most quoted industry estimate is $36 returned for every $1 spent on email, as collected in YOCTO Agency's 2026 statistics roundup. That is an industry-wide figure, not a promise for any single brand. Actual return depends on list quality, flow coverage, product margin and how well the content earns trust in a sensitive category.
- How do I get the white paper?
- Email abigail@wellnessmarketingreports.com and ask for Turning Stigma into Strategy, the 2025 white paper based on interviews with 63 industry leaders in sexual wellness and women's health. It covers which channels these founders found effective and which drained budget. It can also be requested through the form on wellnessmarketingreports.com.
Questions about our sources?
Email Wellness Marketing Reports to ask about any figure on this site or to request the full white paper.