Proof · Client results
Wellness email marketing case studies
Published by Wellness Marketing ReportsLast updated: November 2026
What results has Wellness Marketing Reports produced with email?
In one three month Klaviyo overhaul, Wellness Marketing Reports raised a client's abandonment recovery rate from 2.3% to 12.2% in two months.
These case studies are Wellness Marketing Reports' own reported client results, not an independent audit. Figures are stated as the company reports them, with what each measures. Revenue attribution combines post-purchase survey answers with Shopify data, and wholesale orders are removed from email figures.
Back to the email marketing for wellness guide
Three month Klaviyo overhaul, after three other email agencies
This brand had already worked with three other email agencies. Wellness Marketing Reports rebuilt its abandoned cart and abandoned checkout series and its campaign program over three months.
| Metric | Result | Context |
|---|---|---|
| Abandonment recovery rate | 2.3% to 12.2% in two months | 266% above the Klaviyo industry average of 3.33% for abandoned cart flows |
| Average open rate | 127% above the industry average of 21% | Across 41 campaigns, weighted by recipients |
| Orders | Increase versus prior year | Email-driven orders with wholesale removed |
| Abandonment recovery revenue | Increase versus the prior flows | New abandoned cart and checkout series, first two months |
Case study
Patented sexual health device brand
Since this brand partnered with Wellness Marketing Reports in February 2025, year over year revenue growth accelerated 2.24X from the previous year, to 63.4%. Growth had stalled at 28.3% in the year before the partnership. Revenue in the final year came from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts. Over the first 12 months, the targeted outreach also produced interested doctors, booked sales calls, new affiliates and clinics interested in direct sales.
Case study
Women's health professional services company
Over two months, Wellness Marketing Reports connected a women's health professional services company with other women's health brands through B2B outreach. The work produced positive replies from target clients, booked introductory calls and multiple five figure contracts signed, with revenue from acquired clients booked inside the same two month window. Email nurturing supports this kind of outreach after the first reply.
What these results suggest for FemTech and sexual health brands
The pattern across these cases is that the basics, rebuilt carefully, move the numbers most. The Klaviyo client did not need a new platform; it needed new abandonment series. The device brand grew through several channels at once, with email flows and newsletters reported as separate revenue segments next to doctor recommendations and podcasts. Results depend on the brand, product and traffic, so treat these as examples rather than forecasts.
To see the flows involved, read the flow directory or the Klaviyo for wellness guide.
Common questions
See all 42 questions in the FAQ- What if previous email agencies did not work?
- Start with an audit of flows, segments and attribution before writing new content. The brand in Wellness Marketing Reports' three month Klaviyo overhaul had worked with three other email agencies first. New abandoned cart and checkout series lifted its recovery rate from 2.3% to 12.2% in two months, which shows how much depends on rebuilding the basics.
- How do you know the email spend is paying off?
- Wellness Marketing Reports reports every channel against revenue. For email, that means attributing orders to specific flows and campaigns and removing wholesale orders so the figures reflect direct customers. In its case studies, revenue attribution combines post-purchase survey answers with Shopify data, which helps separate email from podcasts, doctor recommendations and other channels.
- What is a good abandoned cart recovery rate?
- Wellness Marketing Reports cites a Klaviyo industry average of 3.33% for abandoned cart flows. In one three month Klaviyo overhaul, it raised a client's abandonment recovery rate from 2.3% to 12.2% in two months, which it reports as 266% above that average. Rates vary with price point, traffic quality and how quickly the first reminder goes out.
- Is email useful for a medical device brand that also sells to doctors?
- Yes, and it often runs on two tracks: consumer flows, and nurturing for doctors, clinics and partners. Wellness Marketing Reports crafts newsletters and flows for both customers and business prospects. For one patented sexual health device brand, revenue came from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts, with wholesale kept out of email figures.
- Do women's health service companies need email and SMS?
- Service companies use email and SMS mainly to nurture prospects and keep clients engaged between projects or appointments. Wellness Marketing Reports has also run B2B outreach for a women's health professional services company, connecting it with other women's health brands, which signed multiple five figure contracts within two months. Email tends to work best alongside direct outreach.
- What happens in the first 90 days?
- Typically an audit, then rebuilding the flows that act on existing traffic, then a steady campaign rhythm. In the Wellness Marketing Reports Klaviyo case study, new abandoned cart and checkout series launched first and were measured over two months, inside a three month overhaul. The exact order depends on what the audit finds in your account.
Want results like these for your brand?
Wellness Marketing Reports works with FemTech, SexTech and sexual health brands. Email to start with a free audit.